What is Ambassador? Learn the meaning of Ambassador in brand advocacy and marketing. Understand how Ambassador works, why it matters and how it supports growth with Duel
Ambassador
An ambassador is an individual formally engaged by a brand to represent and promote its image, values, and products. Brand ambassadors may be customers, employees, influencers, or public figures who act as trusted voices to increase awareness, drive engagement, and foster loyalty.
Ambassadors often participate in structured programmes, receiving training, content, and resources to amplify their advocacy. They may attend events, create content, or support community-building efforts on behalf of the brand. Ambassadorships can be long-term and are based on mutual alignment, authenticity, and shared purpose.
The distinction between an ambassador and an advocate often lies in formality—ambassadors usually have a defined role and expectations.
“The company launched an ambassador programme to strengthen its community of loyal customers and generate authentic content.”
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