What is Brand Advocate? Learn the meaning of Brand Advocate in brand advocacy and marketing. Understand how Brand Advocate works, why it matters and how it supports growth with Duel
Brand Advocate
A brand advocate is a customer, employee, or stakeholder who actively and voluntarily promotes a brand due to genuine satisfaction, loyalty, or alignment with its values. Unlike paid influencers, brand advocates share positive experiences and recommendations organically, often through social media, reviews, personal networks, or user-generated content.
Brand advocates play a vital role in enhancing brand credibility and trust, as their endorsements are perceived as authentic and unbiased. They help attract new customers through word-of-mouth, increase retention through community engagement, and contribute to sustained brand loyalty.
Organisations may identify advocates using tools such as Net Promoter Score (NPS) or social listening, and can encourage advocacy through ambassador programmes, personalised engagement, and recognition initiatives. However, advocacy remains rooted in authentic enthusiasm rather than contractual obligation.
“After receiving exceptional service, Priya became a loyal brand advocate, regularly posting about the company’s products on her Instagram stories.”
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
