What is Cost Equivalency Metrics? Learn the meaning of Cost Equivalency Metrics in brand advocacy and marketing. Understand how Cost Equivalency Metrics works, why it matters and how it supports growth with Duel
Cost Equivalency Metrics
Cost equivalency metrics estimate the monetary value of marketing outcomes—such as earned media, user-generated content, or advocacy—by comparing them to the cost of achieving similar results through paid channels. This helps brands quantify the ROI of organic efforts, such as influencer partnerships or ambassador campaigns.
For example, the number of impressions generated by brand advocates can be compared to the cost of buying equivalent impressions via digital advertising (e.g. CPM). These metrics are useful for justifying investment in non-paid marketing strategies and for benchmarking organic performance.
Common cost equivalency metrics include earned media value (EMV), impression value, content creation cost savings, and referral value.
“The campaign’s cost equivalency analysis revealed that influencer-generated content delivered £120,000 in earned media value.”
Insights Hub
Podcast
Industry Tips & Tactics
Blog
Brand Advocacy Glossary
About
Address
London
21 Lombard Street,
London, EC3V 9AH
New York
5th Floor, 12 W 23rd
New York, 10010
Bristol
Runway East, 1 Victoria St,
Bristol, BS1 6AA
Copyright © 2025. All Rights Reserved by Duel. Terms of Use | Privacy Policy.
