What is Digital natives? Learn the meaning of Digital natives in brand advocacy and marketing. Understand how Digital natives works, why it matters and how it supports growth with Duel
Digital natives are individuals who have grown up in the age of digital technology, typically those born from the early 1980s onwards. They are characterised by their intuitive use of digital devices, platforms, and social media, having been immersed in digital environments from a young age.
In brand advocacy and marketing, digital natives are seen as a highly connected, media-savvy audience that values speed, interactivity, and authenticity. Their digital fluency influences how they consume content, engage with brands, and participate in online communities.
“Digital natives are quick to spot inauthentic messaging, making transparency essential in modern brand communication.”
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