What is Earned Media Value (EMV)? Learn the meaning of Earned Media Value (EMV) in brand advocacy and marketing. Understand how Earned Media Value (EMV) works, why it matters and how it supports growth with Duel
Earned Media Value (EMV)
Earned Media Value (EMV) is a metric that estimates the monetary value of third-party content and publicity a brand receives without paying for placement. This includes mentions by influencers, social shares, reviews, user-generated content, and media coverage that contribute to brand exposure and credibility.
EMV is calculated by assigning a financial value to impressions, engagements, or reach, based on the equivalent cost of achieving similar results through paid media. For example, a social media post by a brand advocate may be valued based on the cost-per-thousand impressions (CPM) it would have required in a paid campaign.
EMV helps marketers quantify the ROI of organic advocacy, influencer partnerships, and PR efforts. It supports decision-making and demonstrates the impact of unpaid promotional activities.
“The ambassador programme generated £85,000 in Earned Media Value, outperforming the initial investment in paid media.”
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