What is Engagement Rate? Learn the meaning of Engagement Rate in brand advocacy and marketing. Understand how Engagement Rate works, why it matters and how it supports growth with Duel
Engagement Rate
Engagement rate is a performance metric that measures the level of interaction a piece of content receives relative to its reach or audience size. It is commonly used to assess content effectiveness on social media, blogs, and digital platforms.
Engagement rate is typically calculated as: (Total engagements ÷ Total impressions or followers) × 100
Engagements include actions such as likes, comments, shares, clicks, and saves. A high engagement rate suggests that content is resonating with the audience, prompting meaningful interaction rather than mere visibility.
In brand advocacy and influencer marketing, engagement rate is a key indicator of authenticity and influence, often used to evaluate content creators and campaign ROI.
“Despite having fewer followers, the micro-influencer delivered a strong engagement rate, making their content highly valuable to the brand.”
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