What is Profile? Learn the meaning of Profile in brand advocacy and marketing. Understand how Profile works, why it matters and how it supports growth with Duel
A profile is a digital identity created by a user or brand on an online platform. It typically includes a username or handle, display image, biography, contact details, and a feed of shared content. Profiles serve as hubs for interaction, self-expression, and discovery.
In brand advocacy, profiles—especially those of influencers or ambassadors—are crucial for assessing alignment, content quality, audience fit, and engagement potential.
“The brand reviewed the ambassador’s profile to ensure their audience and content style matched the campaign goals.”
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