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Follower Range

What is Follower Range? Learn the meaning of Follower Range in brand advocacy and marketing. Understand how Follower Range works, why it matters and how it supports growth with Duel

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Definition

Follower range is a classification system used to categorise individuals or influencers based on the number of followers they have on a digital platform. It helps brands assess reach and define suitable partnerships based on influence tier.

Common follower range classifications include:

Nano (1K–10K)

Micro (10K–50K)

Mid-tier (50K–250K)

Macro (250K–1M)

Celebrity/Apex (1M+)

Follower range is a key consideration in influencer marketing, enabling brands to balance reach with engagement. Micro and nano influencers, for example, often have higher engagement rates despite smaller audiences.

Example sentence

“The campaign targeted influencers in the micro follower range to maximise authenticity and niche audience engagement.”

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Brand Advocacy

Follower Range

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Brand Advocacy

Follower Range

Contents

Definition

Example sentence

Related Terms

Want to transform your customers into your biggest acquisition channel?

Get inTouch

Get in
Touch