What is Influencer? Learn the meaning of Influencer in brand advocacy and marketing. Understand how Influencer works, why it matters and how it supports growth with Duel
An influencer is an individual who has built credibility, authority, and a dedicated following within a specific niche or community. They can affect the opinions, behaviours, and purchasing decisions of their audience through their content, communication, and perceived expertise. Influencers operate across digital platforms—such as Instagram, TikTok, YouTube, and LinkedIn—sharing original content to educate, entertain, or inspire.
In the context of brand advocacy, influencers serve as third-party endorsers who help amplify a brand's message authentically. They are typically categorised by follower count, content focus, and engagement levels, and may work independently or as part of structured campaigns.
“The brand collaborated with an influencer in the fitness space to promote its new protein range through honest product reviews.”
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