What is Key performance indicators (KPIs)? Learn the meaning of Key performance indicators (KPIs) in brand advocacy and marketing. Understand how Key performance indicators (KPIs) works, why it matters and how it supports growth with Duel
Key Performance Indicators (KPIs) are quantifiable metrics used to evaluate the effectiveness of marketing activities, campaigns, or business strategies. In brand advocacy, KPIs help track success against goals such as engagement, reach, conversions, and loyalty.
Examples of common KPIs include:
Engagement rate
Referral volume
Customer Lifetime Value (CLV)
Net Promoter Score (NPS)
Conversion rate
KPIs provide clarity, alignment, and a basis for strategic decision-making.
“The campaign’s KPIs included reach, engagement rate, and the number of brand mentions generated by advocates.”
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