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Brand Advocacy

Referral incentive

What is Referral incentive? Learn the meaning of Referral incentive in brand advocacy and marketing. Understand how Referral incentive works, why it matters and how it supports growth with Duel

Definition

A referral incentive is a reward offered to customers or advocates in exchange for referring others to a brand. Incentives may include discounts, loyalty points, cash rewards, exclusive access, or product perks.

Referral incentives help scale word-of-mouth marketing by providing tangible motivation for customers to share their positive experiences. Programmes that balance meaningful rewards with authentic communication are often the most successful.

Example sentence

“The referral incentive offered customers a £10 voucher for every friend they successfully introduced to the brand.”