Brand Advocacy

Viral

What is Viral? Learn the meaning of Viral in brand advocacy and marketing. Understand how Viral works, why it matters and how it supports growth with Duel

Definition

Viral describes content that spreads rapidly across platforms through high levels of sharing, engagement, and replication, often reaching audiences far beyond its original scope. Viral content typically resonates strongly with viewers—emotionally, culturally, or comedically—prompting them to amplify it.

Going viral can significantly increase brand exposure and engagement, but it is often unpredictable. Brands may design campaigns with viral potential by tapping into trends, humour, relatability, or strong visuals.

Example sentence

“The brand’s behind-the-scenes video went viral, amassing millions of views and thousands of shares within days.”