What is Advocate? Learn the meaning of Advocate in brand advocacy and marketing. Understand how Advocate works, why it matters and how it supports growth with Duel
Advocate
An advocate is an individual who actively supports and recommends a brand, product, or cause to others, typically without direct compensation. Advocates are often motivated by positive personal experiences and a strong emotional connection to the brand.
Unlike affiliates or ambassadors, advocates promote brands voluntarily, often through reviews, testimonials, social media, or everyday conversations. Their endorsements are powerful due to their authenticity and perceived trustworthiness. An advocate is a loyal customer often recommeding a company by word of mouth.
Identifying and nurturing advocates is central to advocacy marketing. Brands may encourage advocacy through engagement, recognition, or by providing shareable content, but the strength of an advocate’s voice lies in its sincerity.
“After years of exceptional service, Liam became a dedicated advocate, recommending the brand to friends and colleagues.”
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