What is Influencer tiers? Learn the meaning of Influencer tiers in brand advocacy and marketing. Understand how Influencer tiers works, why it matters and how it supports growth with Duel
Influencer tiers classify influencers based on the size of their following and influence. This categorisation helps brands determine the most appropriate collaborators for their campaign objectives and budget.
Typical influencer tiers include:
Nano-influencer: 1K–10K followers
Micro-influencer: 10K–50K followers
Mid-tier influencer: 50K–250K followers
Macro-influencer: 250K–1M followers
Mega-influencer/Celebrity: 1M+ followers
Each tier offers different benefits. Nano and micro-influencers often deliver high engagement and niche relevance, while macro and mega-influencers offer broader reach.
“The brand used a mix of influencer tiers to balance niche engagement with large-scale awareness.”
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