How to Build a Brand Advocacy Program
People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends.
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How to Build a Brand Advocacy Program
People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends. A recent study by media agency UM found only 4% of people trust influencers on social media, and paid acquisition costs are rising even as conversion rates drop. The harsh reality is that modern marketers are investing more in paid channels with less returns.
February 7, 2020
