Kathryn McConnell

‘We selected Duel to be our Brand Advocacy partner because the platform is the most powerful on the market.

However, the Duel team also offers so much more with their deep strategic knowledge - they're a true partner and have helped us design and implement a community strategy that has delivered incredible results.'

Kathryn McConnell, Director of Brand & Marketing at Monica Vinader

See case study

How your program gets up and running, fast:


Building the best possible program with you

Alongside the Duel team, a long-term success plan is designed to ensure the program stays aligned with your business goals and strategy - with program reviews and health checks lined up.

Weekly calls to walk your team through the whole process, from CRM integration to portal training.


Setting you up for long-term success

After ensuring your program is ready for promotion, it’s time for launch. Your onboarding manager will continue with bi-weekly steering calls for troubleshooting, highlighting new features and trends as well as offering learnings and guidance from other programs.


1000s of advocates managed by 1 team member

Your team are now equipped to nurture these programs long term, with the person responsible spending an average of 1 day a week (depending on program size):

  • Promotion (1 hour/week): Recruiting members into the program via CRM and socials
  • Task Creation (1-2 hours/week): Creating new tasks and promoting existing ones
  • Moderation (2.5-5 hours/week): Keeping track of applicants and tasks coming in
  • Support (1-2 hours/week): Helping with queries and updating FAQs

'Duel manages and measures all our Brand Ambassadors, across 28 countries, 22 languages and hundreds of thousands of engagements.

It reduced management time by 50% so we can focus on what really matters - growing our brand.'

Ieva Sakalauskaite, Marketing Lead at Deeper

Looking to launch your program as soon as possible?