Trust in traditional marketing is falling drastically. Less than 4% of people trust influencer marketing, and the increasingly high cost/low return of performance marketing is leaving much to be desired. As a result, more and more marketers are looking for ways to grow their brands organically.
The desire to build trust amongst customers, reduce paid acquisition costs and amplify a brand's reputation has resulted in the field of Brand Advocacy establishing itself as the marketing staple in the present and future.
Definition of Brand Advocacy: any behaviour that involves a customer supporting or recommending the brand that they love.
Our Brand Strategist - Evva Semenowicz - has created The Brand Advocacy Workbook, designed to help marketers build robust and sustainable Advocacy programs. It's a useful tool for you to use (at no cost, of course).
The workbook provides you with the principles and lessons you need to deliver a successful Advocacy program, and will work for your brand regardless of whether you use the Duel Brand Advocacy Platform or not.
The Brand Advocacy Workbook answers:
Evva also walks you through the workbook in the video below, helping you get the most out of it's contents.
And there you have it.
Launching a successful Brand Advocacy program isn't easy, neither is nurturing a community - but investing in both is a surefire way to ensure the sustainable, organic growth of your brand.
Want to run a workshop like this at your own brand? Download the Brand Advocacy Workbook here.