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Brands continue to shift more budgettowards influencer marketing, with the industry worth $21.1 Billion in 2023. 

However, there is also a growing trend emerging in the way these brands want to work with influencers, preferring to nurture longer-term partnerships with ‘Brand Ambassadors’ instead. 

It begs the question of why, and where the distinction between the two lies. Can other kinds of Brand Ambassadors be activated and channeled into a measurable, scalable, brand awareness engine?

The answer is yes - and this article tells you how. It breaks down: 

• What is a Brand Ambassador
• Brand Ambassador examples (+ the value each drives) including: 
  • Celebrities 
  • Influencers
  • Industry professionals & experts
  • Creators in your own customer base & case studies

No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program.