In 2021, eCommerce has become highly competitive., with an estimated 24 million stores live worldwide. Although this competition makes online growth difficult, some brands are able to expand quickly and easily. How do they do this?
Black Friday has been a staple in companies' marketing strategies for several years - until now. Recently, a lot of brands have been rethinking their involvement in the profit-led holiday, and found ways to re-position their relationship with it. Why do this? The reason's threefold: planet, perceived brand value and profit.
Have you started planning for Black Friday yet?