Today’s customers are more difficult to please than ever before, and brands have a lot to lose if they can’t deliver an exceptional experience. 61 percent of consumers are willing to switch brands purely based on receiving a better customer experience, and average, satisfactory experiences are simply not enough. 

The best brands of the last decade have grown through a strong passionate following, which has led to organic word-of-mouth and high retention. This combination allows brands to organically grow their following quickly and cost effectively.