Latest Posts

3 Benefits of Brand Ambassador Marketing for Growing Companies

Growing companies are facing competition on an unprecedented scale. Not only are the markets saturated, but consumers have a tremendous amount of power to choose between products due to the internet and easy cross-border shipping.

December 17, 2018

5 Ideas to Create an Authentic Brand

With hundreds of thousands of products in the world, standing out as a brand is becoming more and more of a challenge. One very important factor in standing out is brand authenticity. Furthermore, as millennials take over as the biggest spending generation, this becomes more true, as authenticity is one of the most dominant millennial brand preferences.

December 14, 2018

9 Advantages of Customer Advocacy Marketing

Companies such as Nike and Apple have always enjoyed a leading position in their respective industries due to the strong advocacy of their customers. Customer Advocacy allows brands to organically acquire new, valuable, customers. In general, brand or customer advocacy is defined as the positive attitude of customers towards a brand or its products/services and their recommendation of the same to others after experiencing it themselves. Customer Advocacy Marketing is utilising of your customer’s advocacy in order to sell more products.

December 6, 2018

What Does a Brand Ambassador Do?

What is a brand ambassador and what do they do? A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador is subtly different from a brand advocate. Brand advocates spread brand awareness, but do not have formal recognition from the brand. Brand ambassadors may be encouraged to complete activities in order to spread a brand’s message and raise awareness.

November 16, 2018

How to Use Advocacy to Launch a New Product

Launching a new product is not easy. With only 35.75% of Kickstarters reaching their goal and 75% of venture-backed startups failing, the odds are never in your favor. The brands that have advanced beyond their initial offering have taken advantage of one of the key advantages they have over established brands: Customer Advocacy.

August 13, 2018

10 Great Examples of Customer Advocacy Marketing

The best companies already drive growth through advocacy.

August 6, 2018

How Can You Supercharge the Growth of Your Fashion Brand?

Introduction

We live in an era of intensive competition and outrageous opportunity. In the fashion industry, the internet still feels like a gold race. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels. Many of the industry lost on the high street has been picked up by fast-growing online brands: like Asos, Missguided, and Farfetch. However, growing in this environment is hardly easy, by 2014, the internet had over 12 million eCommerce stores live, with some of these stores representing the fastest growing brands in the sector. Many successful brick and mortar stores have also turned to the internet to try to engage customers and increase profits.

August 6, 2018

The Value of a Referral

How to understand the ROI of traffic through referrals

Introduction

The Cost-Per-Click from our gorgeous, personalised, shoppable share is significantly higher than the CPC that brands and retailers get from other channels like Facebook, Adwords or Twitter.

July 30, 2018

How Freshly Picked is Winning Customer Advocacy Marketing

Freshly Picked is a shoe company that creates leather-bound shoes for kids. They are known around the motherly community for being a reliable and comfortable brand; they’re also known around the marketing community for being a sparkling example of Customer Advocacy Marketing.

July 23, 2018

Duel is a 2018 Gartner Cool Vendor!

Summary of Article

Gartner’s Cool Vendors

We are pleased to announce that Gartner, Inc. has selected Duel as one of three Cool Vendors for Retail Merchandising and Marketing. Gartner are one of the premier research and advisory companies in the world, and their Cool Vendors in Retail reports focuses on the best new vendors.  In essence (in our minds), it’s like the best up and coming artist, but for Retail Vendors. In accordance, past nominees are some of the most famous, household names you could imagine (click here to see the list). Obviously we’re proud - not only for the inclusion in the list, but also as we are representing as the only British company in this year’s list.

June 1, 2018

We won: How to get more customers to buy online

We recently responded to the annual Viva Technology Challenges which match the challenges faced by Enterprises,  with innovative tech start-ups who have solutions to offer them. The challenge brief from US wireless giant Verizon, in particular, caught our attention.

June 26, 2017

Retail is dead. Long live the Retail disruptors.

Retail Armageddon. Retail Apocalypse. The demise of retail. It’s a story worthy of high drama headlines.

June 14, 2017