5 Successful Brand Ambassador Program Examples (incl. Lululemon, Red Bull, Harley Davidson)
In 2021, eCommerce has become highly competitive., with an estimated 24 million stores live worldwide. Although this competition makes online growth difficult, some brands are able to expand quickly and easily. How do they do this?
3 Benefits of Brand Ambassador Marketing for Growing Companies
Growing companies are facing competition on an unprecedented scale. Not only are the markets saturated, but consumers have a tremendous amount of power to choose between products due to the internet and easy cross-border shipping.
How to Become a Fashion Brand Ambassador (8 Great Programs)
Fashion companies, like many other companies around the world, are focusing on a new method of marketing. Instead of spending budget on traditional advertising, which is becoming less and less effective, pioneering brands are investing in their own customers to spread their brands’ messages. Brand ambassadors, for example, help promote their favorite brands and build hype around new products. Moreover, they humanize your brand and extend your outreach. This blog post will focus on 8 fashion brand ambassador programs that are driving high ROIs, and links
What Does a Brand Ambassador Do?
What is a brand ambassador and what do they do? A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador is subtly different from a brand advocate. Brand advocates spread brand awareness, but do not have formal recognition from the brand. Brand ambassadors may be encouraged to complete activities in order to spread a brand’s message and raise awareness.
How to Use Advocacy to Launch a New Product
Launching a new product is not easy. With only 35.75% of Kickstarters reaching their goal and 75% of venture-backed startups failing, the odds are never in your favor. The brands that have advanced beyond their initial offering have taken advantage of one of the key advantages they have over established brands: Customer Advocacy.
How Can You Supercharge the Growth of Your Fashion Brand?
We live in an era of intensive competition and outrageous opportunity. In the fashion industry, the internet still feels like a gold race. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels. Many of the industry lost on the high street has been picked up by fast-growing online brands: like Asos, Missguided, and Farfetch. However, growing in this environment is hardly easy, by 2014, the internet had over 12 million eCommerce stores live, with some of these stores representing the fastest growing brands in the sector. Many successful brick and mortar stores have also turned to the internet to try to engage customers and increase profits.
How Freshly Picked is Winning Customer Advocacy Marketing
Freshly Picked is a shoe company that creates leather-bound shoes for kids. They are known around the motherly community for being a reliable and comfortable brand; they’re also known around the marketing community for being a sparkling example of Customer Advocacy Marketing.
3 Big Problems Marketers Face Today
Three of the biggest problems marketers are facing today from somebody on the receiving end. Duel speaks to Content Manager, Flora Busby.
Conventional is no longer functional in the advertising world. It seems that we are simply not receptive to, nor a particularly a fan of, broadcasting. Lucie, Account Manager at Duel, considers how this is affecting marketing brands and what we can do to improve the situation. Flora Busby, social media blogger, and Content Manager who has previously worked with the likes of Barclaycard amongst other financial companies, explains the top three issues affecting marketers now.