How Sculpted By Aimee’s advocacy program crossed 1k+ members in its first month

Sculpted by Aimee is a rapidly growing cosmetics brand founded in 2016 by Makeup Artist Aimee Connolly.

After years of experience working within the industry, Aimee felt passionate about creating products that she felt were missing from the market - all in line with her ethos of making makeup easier.

This ethos also led to working with Duel, and the Sculpted Squad program was born.

Recognising that Sculpted superfans were talking about them online already, it was time to transform this advocacy into a powerful brand awareness machine. One that could make makeup easier for thousands of people.

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