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Retail Armageddon. Retail Apocalypse. The demise of retail. It’s a story worthy of high drama headlines.

Three of the biggest problems marketers are facing today from somebody on the receiving end. Duel speaks to Content Manager, Flora Busby.

Conventional is no longer functional in the advertising world. It seems that we are simply not receptive to, nor a particularly a fan of, broadcasting. Lucie, Account Manager at Duel, considers how this is affecting marketing brands and what we can do to improve the situation. Flora Busby, social media blogger, and Content Manager who has previously worked with the likes of Barclaycard amongst other financial companies, explains the top three issues affecting marketers now.

The power of User Generated Content is being realised more and more by brands and retailers across the world as it lets them drive engagement and advertise in a more authentic way. UGC provides an alternative to broadcasting, which proves ineffective to the unreceptive modern audience. Millennials trust UGC 50% more than content they read that comes directly from a brand (crowdtap), making it a tool which holds huge potential for brands and agencies.