Latest Posts

Statistic Explained: 12% Increase in Advocacy Leads to 2X Increase in Revenue Growth

Common Versions of the Statistic

  • 12% increase in brand advocacy leads to a 200% increase in revenue growth
  • 12% increase in advocacy generates a 200% increase in revenue and growth rate
  • 12% increase in advocacy leads to 2X increase in revenue growth
  • 12% increase in brand advocacy generates a 100% increase in revenue growth
  • 12% increase in advocacy can result in 200% revenue growth
  • 12 point increase in NPS score leads to a 200% increase in revenue growth

The Source of the Statistic

The source of the statistic is in a book named ‘The Ultimate Question’ by Fred Reichheld published in 2006.

December 5, 2018

How to Run a Successful Brand Ambassador Program

What is a Brand Ambassador?

A brand ambassador is someone who is formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador is subtly different from a brand advocate. Brand advocates spread brand awareness, but do not have formal recognition of a relationship from the brand. Because of the formal relationship, brand ambassadors may be encouraged to complete activities in order to spread a brand’s message and raise awareness.

November 23, 2018

How to Use Advocacy to Launch a New Product

Launching a new product is not easy. With only 35.75% of Kickstarters reaching their goal and 75% of venture-backed startups failing, the odds are never in your favor. The brands that have advanced beyond their initial offering have taken advantage of one of the key advantages they have over established brands: Customer Advocacy.

August 13, 2018

10 Great Examples of Customer Advocacy Marketing

The best companies already drive growth through advocacy.

August 6, 2018

How Can You Supercharge the Growth of Your Fashion Brand?

Introduction

We live in an era of intensive competition and outrageous opportunity. In the fashion industry, the internet still feels like a gold race. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels. Many of the industry lost on the high street has been picked up by fast-growing online brands: like Asos, Missguided, and Farfetch. However, growing in this environment is hardly easy, by 2014, the internet had over 12 million eCommerce stores live, with some of these stores representing the fastest growing brands in the sector. Many successful brick and mortar stores have also turned to the internet to try to engage customers and increase profits.

August 6, 2018

The Value of a Referral

How to understand the ROI of traffic through referrals

Introduction

The Cost-Per-Click from our gorgeous, personalised, shoppable share is significantly higher than the CPC that brands and retailers get from other channels like Facebook, Adwords or Twitter.

July 30, 2018

How Freshly Picked is Winning Customer Advocacy Marketing

Freshly Picked is a shoe company that creates leather-bound shoes for kids. They are known around the motherly community for being a reliable and comfortable brand; they’re also known around the marketing community for being a sparkling example of Customer Advocacy Marketing.

July 23, 2018

Duel is a 2018 Gartner Cool Vendor!

Summary of Article

Gartner’s Cool Vendors

We are pleased to announce that Gartner, Inc. has selected Duel as one of three Cool Vendors for Retail Merchandising and Marketing. Gartner are one of the premier research and advisory companies in the world, and their Cool Vendors in Retail reports focuses on the best new vendors.  In essence (in our minds), it’s like the best up and coming artist, but for Retail Vendors. In accordance, past nominees are some of the most famous, household names you could imagine (click here to see the list). Obviously we’re proud - not only for the inclusion in the list, but also as we are representing as the only British company in this year’s list.

June 1, 2018

Paul's Keynote at MCX 2018

Check out Paul Archer, co-founder and CEO of Duel, delivering his fireside during the keynote at Modern CX 2018.  He discusses his background as a professional adventurer, how eCommerce is turning into a race to the bottom and what can you do about it.

May 4, 2018

Shoppers Ahoy!

Have you started planning for Black Friday yet?

August 22, 2017

Merchandise matters

It was recently announced that Neymar is now the most expensive player in the world, taking home an almost unspendable and record breaking  £500,000-a-week.

August 8, 2017

'Brand to Product' Storytelling: Making Engagement Sell

Nudging an online sale can take an artillery of marketing actions and interactions in today’s complex customer journey.

July 20, 2017