Black Friday has been a staple in companies' marketing strategies for several years - until now.  Recently, a lot of brands have been rethinking their involvement in the profit-led holiday, and found ways to re-position their relationship with it. Why do this? The reason's threefold: planet, perceived brand value and profit.  

Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by evolving innovative ways of engaging with their customer base. Their not-so-secret weapon? Leveraging thousands of brand ambassadors using Ambassador Storefronts - an innovative way for brands to work with their fans to sell products on their behalf to their friends, family, and followers.

Retail Armageddon. Retail Apocalypse. The demise of retail. It’s a story worthy of high drama headlines.