In 2021, eCommerce has become highly competitive., with an estimated 24 million stores live worldwide. Although this competition makes online growth difficult, some brands are able to expand quickly and easily. How do they do this?
Black Friday has been a staple in companies' marketing strategies for several years - until now. Recently, a lot of brands have been rethinking their involvement in the profit-led holiday, and found ways to re-position their relationship with it. Why do this? The reason's threefold: planet, perceived brand value and profit.
Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by evolving innovative ways of engaging with their customer base. Their not-so-secret weapon? Leveraging thousands of brand ambassadors using Ambassador Storefronts - an innovative way for brands to work with their fans to sell products on their behalf to their friends, family, and followers.
Retail Armageddon. Retail Apocalypse. The demise of retail. It’s a story worthy of high drama headlines.