Latest Posts

UK Brand Advocacy Report 2022: The Top 30 D2C Brands

 

Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.

This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts. 

December 14, 2021

5 Successful Loyalty Program Examples in the Beauty Industry

The beauty industry has skyrocketed in popularity in recent years, making it one of the most competitive markets out there. With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Nowadays, customers have the ability to find a brand that is best suited to fit their personal needs.

December 3, 2021

What is Brand Advocacy?

Throughout history, human beings have made important decisions based on the trust they put in their friends, families and networks. It started with villagers relying on localized information, trusting their neighbours to find the best bakers or carpenters in the area. Marketers were held accountable by the reputation they could build amongst their customers, and as a result, they needed to provide a certain level of service to compete.

February 21, 2020

Best Brand Ambassador Program Software, Websites and Platforms

Duel.Intelligence, Duel’s research and boutique advisory division, summarises the landscape of the technology for running Brand Ambassador programs within the B2C space.

In today’s digital climate the use of social media marketing is a vital part of the modern brand’s marketing arsenal. In part, this is due to changing attitudes towards traditional advertisement - with many millennials indicating they don’t trust or enjoy the experience of traditional advertisements. They do, however, respond positively to marketing from their favorite digital personality as this type of marketing is opt-in, or permission based. An opt-in/permission based message is experienced as fundamentally different, and most positively, than the paid-for equivalents.

April 29, 2019

7 Effective Examples of Brand Community Hashtags

It is becoming more and more essential to build a brand community. Not only is it beneficial for market research, but essential to drive brand loyalty and social media growth. For example, a study by the University of Michigan found that customers spent 19 percent more after joining the brand’s online community. In terms of marketing, 96% of companies see the value that customer collaboration presents for the marketing department and 80% of consumers say that authenticity of content influences them to follow a brand.

January 30, 2019

Ambassador Program Statistics

Take a look at some of the cool stats that we've found around ambassador programs!

December 17, 2018

3 Benefits of Brand Ambassador Marketing for Growing Companies

Growing companies are facing competition on an unprecedented scale. Not only are the markets saturated, but consumers have a tremendous amount of power to choose between products due to the internet and easy cross-border shipping.

December 17, 2018

5 Ideas to Create an Authentic Brand

With hundreds of thousands of products in the world, standing out as a brand is becoming more and more of a challenge. One very important factor in standing out is brand authenticity. Furthermore, as millennials take over as the biggest spending generation, this becomes more true, as authenticity is one of the most dominant millennial brand preferences.

December 14, 2018

9 Advantages of Customer Advocacy Marketing

Companies such as Nike and Apple have always enjoyed a leading position in their respective industries due to the strong advocacy of their customers. Customer Advocacy allows brands to organically acquire new, valuable, customers. In general, brand or customer advocacy is defined as the positive attitude of customers towards a brand or its products/services and their recommendation of the same to others after experiencing it themselves. Customer Advocacy Marketing is utilising of your customer’s advocacy in order to sell more products.

December 6, 2018

Statistic Explained: 12% Increase in Advocacy Leads to 2X Increase in Revenue Growth

Common Versions of the Statistic

  • 12% increase in brand advocacy leads to a 200% increase in revenue growth
  • 12% increase in advocacy generates a 200% increase in revenue and growth rate
  • 12% increase in advocacy leads to 2X increase in revenue growth
  • 12% increase in brand advocacy generates a 100% increase in revenue growth
  • 12% increase in advocacy can result in 200% revenue growth
  • 12 point increase in NPS score leads to a 200% increase in revenue growth

The Source of the Statistic

The source of the statistic is in a book named ‘The Ultimate Question’ by Fred Reichheld published in 2006.

December 5, 2018

How to Become a Fashion Brand Ambassador (8 Great Programs)

Fashion companies, like many other companies around the world, are focusing on a new method of marketing. Instead of spending budget on traditional advertising, which is becoming less and less effective, pioneering brands are investing in their own customers to spread their brands’ messages. Brand ambassadors, for example, help promote their favorite brands and build hype around new products. Moreover, they humanize your brand and extend your outreach. This blog post will focus on 8 fashion brand ambassador programs that are driving high ROIs, and links 

November 30, 2018

How to Run a Successful Brand Ambassador Program

What is a Brand Ambassador?

A brand ambassador is someone who is formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador is subtly different from a brand advocate. Brand advocates spread brand awareness, but do not have formal recognition of a relationship from the brand. Because of the formal relationship, brand ambassadors may be encouraged to complete activities in order to spread a brand’s message and raise awareness.

November 23, 2018