Latest Posts
5 Successful Loyalty Program Examples in the Beauty Industry
The beauty industry has skyrocketed in popularity in recent years, making it one of the most competitive markets out there. With an annual growth rate of 4.75%, total revenue of the beauty industry is expected to top $716 billion by 2025. Nowadays, customers have the ability to find a brand that is best suited to fit their personal needs.
Best Brand Ambassador Program Software, Websites and Platforms
Duel.Intelligence, Duel’s research and boutique advisory division, summarises the landscape of the technology for running Brand Ambassador programs within the B2C space.
In today’s digital climate the use of social media marketing is a vital part of the modern brand’s marketing arsenal. In part, this is due to changing attitudes towards traditional advertisement - with many millennials indicating they don’t trust or enjoy the experience of traditional advertisements. They do, however, respond positively to marketing from their favorite digital personality as this type of marketing is opt-in, or permission based. An opt-in/permission based message is experienced as fundamentally different, and most positively, than the paid-for equivalents.
7 Effective Examples of Brand Community Hashtags
It is becoming more and more essential to build a brand community. Not only is it beneficial for market research, but essential to drive brand loyalty and social media growth. For example, a study by the University of Michigan found that customers spent 19 percent more after joining the brand’s online community. In terms of marketing, 96% of companies see the value that customer collaboration presents for the marketing department and 80% of consumers say that authenticity of content influences them to follow a brand.
3 Benefits of Brand Ambassador Marketing for Growing Companies
Growing companies are facing competition on an unprecedented scale. Not only are the markets saturated, but consumers have a tremendous amount of power to choose between products due to the internet and easy cross-border shipping.
9 Advantages of Customer Advocacy Marketing
Companies such as Nike and Apple have always enjoyed a leading position in their respective industries due to the strong advocacy of their customers. Customer Advocacy allows brands to organically acquire new, valuable, customers. In general, brand or customer advocacy is defined as the positive attitude of customers towards a brand or its products/services and their recommendation of the same to others after experiencing it themselves. Customer Advocacy Marketing is utilising of your customer’s advocacy in order to sell more products.
How to Become a Fashion Brand Ambassador (8 Great Programs)
Fashion companies, like many other companies around the world, are focusing on a new method of marketing. Instead of spending budget on traditional advertising, which is becoming less and less effective, pioneering brands are investing in their own customers to spread their brands’ messages. Brand ambassadors, for example, help promote their favorite brands and build hype around new products. Moreover, they humanize your brand and extend your outreach. This blog post will focus on 8 fashion brand ambassador programs that are driving high ROIs, and links