Latest Posts

The TikTok Playbook: Winning Strategies, Shop Secrets & Insider Growth Tactics

Every brand builder has a burning question… How do I ignite growth on TikTok in 2023? This episode of the Building Brand Advocacy podcast unveils a treasure trove of insider insights, including the answers you’ve been waiting for.

October 10, 2023

Dominate the Market: How to Activate the Influencers in Your Brand Network

When you think of branding, what comes to your mind first?

Is it the vibrant logos or memorable slogans?

While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.

September 20, 2023

MAC, Calvin Klein, & Inkbox: Crafting Authentic Narratives for Powerhouse Brands

Behind every brand's success, there is a narrative; a story that captures hearts and influences decisions. Even brands as iconic as MAC, Calvin Klein, and Inkbox owe their monumental success to the strength of their narrative and the advocates who champion it.

September 13, 2023

Red Bull, Harley Davidson & Peloton : How they Built a Community to Avoid Being a Commodity

Brands like Peloton, Harley Davidson, Apple, and Nike all have one thing in common: their undivided focus on communities.

September 5, 2023

Creators, Ambassadors, & Affiliates: Know your Advocates from your Influencers

Influencer marketing is a hot topic, but the various names and types of influencers/advocates can get very confusing. Luckily, Paul is here to clear up the confusion.

August 23, 2023

Scaling Influence to Drive Marketing Efficiency for Luxury Beauty Brands

The luxury beauty sector is exploding.

Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.

August 18, 2023

From Followers To Advocates: Successful Fashion Brand Ambassador Programs

In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers. 

June 28, 2023

Brand Advocate vs Brand Ambassador: What's the Difference?

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

November 22, 2022

The Influencer is dead. Long live the Community.

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

December 17, 2021

The 4 Influencer Types: Does Size Really Matter?

We are all familiar with influencer culture, its etched into the fabric of our hyper-connected, e-commerce world. Whilst most brand builders know what Influencers are about, what's not always clear to is the difference between the four types of influencers that exist.

November 19, 2021

Worst UGC Fails

The power of User Generated Content is being realised more and more by brands and retailers across the world as it lets them drive engagement and advertise in a more authentic way. UGC provides an alternative to broadcasting, which proves ineffective to the unreceptive modern audience. Millennials trust UGC 50% more than content they read that comes directly from a brand (crowdtap), making it a tool which holds huge potential for brands and agencies.

June 13, 2017