Latest Posts

Ambassador Program Statistics

Take a look at some of the cool stats that we've found around ambassador programs!

December 17, 2018

3 Benefits of Brand Ambassador Marketing for Growing Companies

Growing companies are facing competition on an unprecedented scale. Not only are the markets saturated, but consumers have a tremendous amount of power to choose between products due to the internet and easy cross-border shipping.

December 17, 2018

5 Ideas to Create an Authentic Brand

With hundreds of thousands of products in the world, standing out as a brand is becoming more and more of a challenge. One very important factor in standing out is brand authenticity. Furthermore, as millennials take over as the biggest spending generation, this becomes more true, as authenticity is one of the most dominant millennial brand preferences.

December 14, 2018

9 Advantages of Customer Advocacy Marketing

Companies such as Nike and Apple have always enjoyed a leading position in their respective industries due to the strong advocacy of their customers. Customer Advocacy allows brands to organically acquire new, valuable, customers. In general, brand or customer advocacy is defined as the positive attitude of customers towards a brand or its products/services and their recommendation of the same to others after experiencing it themselves. Customer Advocacy Marketing is utilising of your customer’s advocacy in order to sell more products.

December 6, 2018

Statistic Explained: 12% Increase in Advocacy Leads to 2X Increase in Revenue Growth

Common Versions of the Statistic

  • 12% increase in brand advocacy leads to a 200% increase in revenue growth
  • 12% increase in advocacy generates a 200% increase in revenue and growth rate
  • 12% increase in advocacy leads to 2X increase in revenue growth
  • 12% increase in brand advocacy generates a 100% increase in revenue growth
  • 12% increase in advocacy can result in 200% revenue growth
  • 12 point increase in NPS score leads to a 200% increase in revenue growth

The Source of the Statistic

The source of the statistic is in a book named ‘The Ultimate Question’ by Fred Reichheld published in 2006.

December 5, 2018

How Freshly Picked is Winning Customer Advocacy Marketing

Freshly Picked is a shoe company that creates leather-bound shoes for kids. They are known around the motherly community for being a reliable and comfortable brand; they’re also known around the marketing community for being a sparkling example of Customer Advocacy Marketing.

July 23, 2018

Duel is a 2018 Gartner Cool Vendor!

Summary of Article

Gartner’s Cool Vendors

We are pleased to announce that Gartner, Inc. has selected Duel as one of three Cool Vendors for Retail Merchandising and Marketing. Gartner are one of the premier research and advisory companies in the world, and their Cool Vendors in Retail reports focuses on the best new vendors.  In essence (in our minds), it’s like the best up and coming artist, but for Retail Vendors. In accordance, past nominees are some of the most famous, household names you could imagine (click here to see the list). Obviously we’re proud - not only for the inclusion in the list, but also as we are representing as the only British company in this year’s list.

June 1, 2018

Paul's Keynote at MCX 2018

Check out Paul Archer, co-founder and CEO of Duel, delivering his fireside during the keynote at Modern CX 2018.  He discusses his background as a professional adventurer, how eCommerce is turning into a race to the bottom and what can you do about it.

May 4, 2018

We won: How to get more customers to buy online

We recently responded to the annual Viva Technology Challenges which match the challenges faced by Enterprises,  with innovative tech start-ups who have solutions to offer them. The challenge brief from US wireless giant Verizon, in particular, caught our attention.

June 26, 2017

Retail is dead. Long live the Retail disruptors.

Retail Armageddon. Retail Apocalypse. The demise of retail. It’s a story worthy of high drama headlines.

June 14, 2017

3 Big Problems Marketers Face Today

Three of the biggest problems marketers are facing today from somebody on the receiving end. Duel speaks to Content Manager, Flora Busby.

Conventional is no longer functional in the advertising world. It seems that we are simply not receptive to, nor a particularly a fan of, broadcasting. Lucie, Account Manager at Duel, considers how this is affecting marketing brands and what we can do to improve the situation. Flora Busby, social media blogger, and Content Manager who has previously worked with the likes of Barclaycard amongst other financial companies, explains the top three issues affecting marketers now.

June 13, 2017