5 Successful Brand Ambassador Program Examples (incl. Lululemon, Red Bull, Harley Davidson)
In 2021, eCommerce has become highly competitive., with an estimated 24 million stores live worldwide. Although this competition makes online growth difficult, some brands are able to expand quickly and easily. How do they do this?
3 Benefits of Brand Ambassador Marketing for Growing Companies
Growing companies are facing competition on an unprecedented scale. Not only are the markets saturated, but consumers have a tremendous amount of power to choose between products due to the internet and easy cross-border shipping.
5 Ideas to Create an Authentic Brand
With hundreds of thousands of products in the world, standing out as a brand is becoming more and more of a challenge. One very important factor in standing out is brand authenticity. Furthermore, as millennials take over as the biggest spending generation, this becomes more true, as authenticity is one of the most dominant millennial brand preferences.
9 Advantages of Customer Advocacy Marketing
Companies such as Nike and Apple have always enjoyed a leading position in their respective industries due to the strong advocacy of their customers. Customer Advocacy allows brands to organically acquire new, valuable, customers. In general, brand or customer advocacy is defined as the positive attitude of customers towards a brand or its products/services and their recommendation of the same to others after experiencing it themselves. Customer Advocacy Marketing is utilising of your customer’s advocacy in order to sell more products.
Statistic Explained: 12% Increase in Advocacy Leads to 2X Increase in Revenue Growth
Common Versions of the Statistic
- 12% increase in brand advocacy leads to a 200% increase in revenue growth
- 12% increase in advocacy generates a 200% increase in revenue and growth rate
- 12% increase in advocacy leads to 2X increase in revenue growth
- 12% increase in brand advocacy generates a 100% increase in revenue growth
- 12% increase in advocacy can result in 200% revenue growth
- 12 point increase in NPS score leads to a 200% increase in revenue growth
The Source of the Statistic
The source of the statistic is in a book named ‘The Ultimate Question’ by Fred Reichheld published in 2006.
How Freshly Picked is Winning Customer Advocacy Marketing
Freshly Picked is a shoe company that creates leather-bound shoes for kids. They are known around the motherly community for being a reliable and comfortable brand; they’re also known around the marketing community for being a sparkling example of Customer Advocacy Marketing.
Duel is a 2018 Gartner Cool Vendor!
Summary of Article
- Duel is the only UK Marketing company to make the 2018 ‘Cool Vendors’ list.
- Fundamental challenge to the Adland status quo.
- GDPR sparks Customer Portal launch.
- Read the full release here.
Gartner’s Cool Vendors
We are pleased to announce that Gartner, Inc. has selected Duel as one of three Cool Vendors for Retail Merchandising and Marketing. Gartner are one of the premier research and advisory companies in the world, and their Cool Vendors in Retail reports focuses on the best new vendors. In essence (in our minds), it’s like the best up and coming artist, but for Retail Vendors. In accordance, past nominees are some of the most famous, household names you could imagine (click here to see the list). Obviously we’re proud - not only for the inclusion in the list, but also as we are representing as the only British company in this year’s list.
We won: How to get more customers to buy online
We recently responded to the annual Viva Technology Challenges which match the challenges faced by Enterprises, with innovative tech start-ups who have solutions to offer them. The challenge brief from US wireless giant Verizon, in particular, caught our attention.
3 Big Problems Marketers Face Today
Three of the biggest problems marketers are facing today from somebody on the receiving end. Duel speaks to Content Manager, Flora Busby.
Conventional is no longer functional in the advertising world. It seems that we are simply not receptive to, nor a particularly a fan of, broadcasting. Lucie, Account Manager at Duel, considers how this is affecting marketing brands and what we can do to improve the situation. Flora Busby, social media blogger, and Content Manager who has previously worked with the likes of Barclaycard amongst other financial companies, explains the top three issues affecting marketers now.