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What is a Brand Ambassador and What Do They Do?

 

A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy. 
August 22, 2022
Brand Ambassador E-Commerce customer advocacy marketing Customer Generated Content Ecommerce Marketing Retail Tech UGC User Generated Content Social Media

5 Ideas to Create an Authentic Brand

With hundreds of thousands of products in the world, standing out as a brand is becoming more and more of a challenge. One very important factor in standing out is brand authenticity. Furthermore, as millennials take over as the biggest spending generation, this becomes more true, as authenticity is one of the most dominant millennial brand preferences.

December 14, 2018
Advocacy brand Developer E-Commerce authenticity customer advocacy marketing Customer Generated Content Ecommerce Marketing Retail Retail Tech User Generated Content Start Ups
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9 Advantages of Customer Advocacy Marketing

Companies such as Nike and Apple have always enjoyed a leading position in their respective industries due to the strong advocacy of their customers. Customer Advocacy allows brands to organically acquire new, valuable, customers. In general, brand or customer advocacy is defined as the positive attitude of customers towards a brand or its products/services and their recommendation of the same to others after experiencing it themselves. Customer Advocacy Marketing is utilising of your customer’s advocacy in order to sell more products.

December 6, 2018
Advocacy Brand Ambassador E-Commerce customer advocacy marketing Customer Generated Content Ecommerce Marketing Retail Retail Tech UGC User Generated Content Start Ups Uncategorized
NET-Prom-Score

Statistic Explained: 12% Increase in Advocacy Leads to 2X Increase in Revenue Growth

Common Versions of the Statistic

  • 12% increase in brand advocacy leads to a 200% increase in revenue growth
  • 12% increase in advocacy generates a 200% increase in revenue and growth rate
  • 12% increase in advocacy leads to 2X increase in revenue growth
  • 12% increase in brand advocacy generates a 100% increase in revenue growth
  • 12% increase in advocacy can result in 200% revenue growth
  • 12 point increase in NPS score leads to a 200% increase in revenue growth

The Source of the Statistic

The source of the statistic is in a book named ‘The Ultimate Question’ by Fred Reichheld published in 2006.
December 5, 2018
Advocacy E-Commerce customer advocacy marketing Marketing NPS Retail Net Promoter Score Start Ups Uncategorized

How to Run a Successful Brand Ambassador Program

What is a Brand Ambassador?

A brand ambassador is someone who is formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador is subtly different from a brand advocate. Brand advocates spread brand awareness, but do not have formal recognition of a relationship from the brand. Because of the formal relationship, brand ambassadors may be encouraged to complete activities in order to spread a brand’s message and raise awareness.

November 23, 2018
Advocacy Brand Ambassador Company E-Commerce Inbound Marketing customer advocacy marketing Customer Experience Customer Generated Content Ecommerce Marketing Retail
9-Great-Examples-of-Customer-Advocacy-Marketing-3

10 Great Examples of Customer Advocacy Marketing

The best companies already drive growth through advocacy.
August 6, 2018
E-Commerce customer advocacy marketing Customer Generated Content Ecommerce Marketing Retail Tech UGC User Generated Content Social Media Uncategorized
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How Can You Supercharge the Growth of Your Fashion Brand?

Introduction

We live in an era of intensive competition and outrageous opportunity. In the fashion industry, the internet still feels like a gold race. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels. Many of the industry lost on the high street has been picked up by fast-growing online brands: like Asos, Missguided, and Farfetch. However, growing in this environment is hardly easy, by 2014, the internet had over 12 million eCommerce stores live, with some of these stores representing the fastest growing brands in the sector. Many successful brick and mortar stores have also turned to the internet to try to engage customers and increase profits.

August 6, 2018
E-Commerce Fast Fashion customer advocacy marketing Customer Experience Customer Generated Content Ecommerce Marketing Retail Retail Tech UGC User Generated Content Social Media

The Value of a Referral

How to understand the ROI of traffic through referrals

Introduction

The Cost-Per-Click from our gorgeous, personalised, shoppable share is significantly higher than the CPC that brands and retailers get from other channels like Facebook, Adwords or Twitter.
July 30, 2018
E-Commerce customer advocacy marketing Customer Generated Content Ecommerce Marketing Retail Tech UGC User Generated Content Uncategorized
Freshly-Picked

How Freshly Picked is Winning Customer Advocacy Marketing

Freshly Picked is a shoe company that creates leather-bound shoes for kids. They are known around the motherly community for being a reliable and comfortable brand; they’re also known around the marketing community for being a sparkling example of Customer Advocacy Marketing.

July 23, 2018
E-Commerce customer advocacy marketing Customer Generated Content Ecommerce Marketing Retail Tech UGC User Generated Content Social Media Start Ups Startups Uncategorized

Shoppers Ahoy!

Have you started planning for Black Friday yet?
August 22, 2017
Cart Abandonment E-Commerce Black Friday Customer Generated Content Ecommerce Marketing Retail UGC Retail Sales

Merchandise matters

It was recently announced that Neymar is now the most expensive player in the world, taking home an almost unspendable and record breaking  £500,000-a-week.
August 8, 2017
E-Commerce Ecommerce Marketing merchandise UGC User Generated Content football Retail Sales
Duel-Forever-Young-web-product-gallery-e1500547137242

'Brand to Product' Storytelling: Making Engagement Sell

Nudging an online sale can take an artillery of marketing actions and interactions in today’s complex customer journey.
July 20, 2017
E-Commerce Customer Experience Retail

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