5 Successful Brand Ambassador Program Examples (incl. Lululemon, Red Bull, Harley Davidson)
In 2021, eCommerce has become highly competitive., with an estimated 24 million stores live worldwide. Although this competition makes online growth difficult, some brands are able to expand quickly and easily. How do they do this?
5 Ideas to Create an Authentic Brand
With hundreds of thousands of products in the world, standing out as a brand is becoming more and more of a challenge. One very important factor in standing out is brand authenticity. Furthermore, as millennials take over as the biggest spending generation, this becomes more true, as authenticity is one of the most dominant millennial brand preferences.
9 Advantages of Customer Advocacy Marketing
Companies such as Nike and Apple have always enjoyed a leading position in their respective industries due to the strong advocacy of their customers. Customer Advocacy allows brands to organically acquire new, valuable, customers. In general, brand or customer advocacy is defined as the positive attitude of customers towards a brand or its products/services and their recommendation of the same to others after experiencing it themselves. Customer Advocacy Marketing is utilising of your customer’s advocacy in order to sell more products.
Statistic Explained: 12% Increase in Advocacy Leads to 2X Increase in Revenue Growth
Common Versions of the Statistic
- 12% increase in brand advocacy leads to a 200% increase in revenue growth
- 12% increase in advocacy generates a 200% increase in revenue and growth rate
- 12% increase in advocacy leads to 2X increase in revenue growth
- 12% increase in brand advocacy generates a 100% increase in revenue growth
- 12% increase in advocacy can result in 200% revenue growth
- 12 point increase in NPS score leads to a 200% increase in revenue growth
The Source of the Statistic
The source of the statistic is in a book named ‘The Ultimate Question’ by Fred Reichheld published in 2006.
How to Run a Successful Brand Ambassador Program
What is a Brand Ambassador?
A brand ambassador is someone who is formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador is subtly different from a brand advocate. Brand advocates spread brand awareness, but do not have formal recognition of a relationship from the brand. Because of the formal relationship, brand ambassadors may be encouraged to complete activities in order to spread a brand’s message and raise awareness.
What Does a Brand Ambassador Do?
What is a brand ambassador and what do they do? A brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador is subtly different from a brand advocate. Brand advocates spread brand awareness, but do not have formal recognition from the brand. Brand ambassadors may be encouraged to complete activities in order to spread a brand’s message and raise awareness.
How Can You Supercharge the Growth of Your Fashion Brand?
We live in an era of intensive competition and outrageous opportunity. In the fashion industry, the internet still feels like a gold race. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels. Many of the industry lost on the high street has been picked up by fast-growing online brands: like Asos, Missguided, and Farfetch. However, growing in this environment is hardly easy, by 2014, the internet had over 12 million eCommerce stores live, with some of these stores representing the fastest growing brands in the sector. Many successful brick and mortar stores have also turned to the internet to try to engage customers and increase profits.
How Freshly Picked is Winning Customer Advocacy Marketing
Freshly Picked is a shoe company that creates leather-bound shoes for kids. They are known around the motherly community for being a reliable and comfortable brand; they’re also known around the marketing community for being a sparkling example of Customer Advocacy Marketing.